Waste sorting is recognized as the most effective way to deal with the world’s waste problem. Yet nearly 70% of Russians neither sort their garbage nor intend to. But this is no reason to underestimate the population: 86% of Russians have adopted at least one of the habits outlined below to reduce household waste. Marina Shabanova studied the forms, motives, and potential of these practices. The results of the study will be presented at the 20th April Academic Conference at HSE.
There is a wide range of ways to reduce garbage: boycotting plastic bags, saving resources, donating unnecessary things of good quality to other people, reducing excessive consumption, and so on.
According to a survey of the HSE Centre for Studies of Civil Society and the Nonprofit Sector (which surveyed 2,000 people in 2017), Russians most often:
59% of respondents save electricity (by using energy-saving appliances and light bulbs or turning off lights in an unoccupied room);
57% save water (by turning off the tap while brushing one’s teeth, and other situations when it is not in direct use);
43% buy exactly as much food as they need in order avoid throwing excess food away.
The methods least practiced:
4% of respondents purchase goods in recyclable/decomposable packaging, minimal packaging, or in no packaging at all;
7.5% limit their use of disposable plastic bags or use reusable bags instead.
Sorting and recycling of household waste
(using sorting bins and taking garbage to recycling stations)
13 | 29 |
Do it now | Plan to do it in the next 1-2 years |
Reducing the use of disposable plastic bags;
using reusable bags instead
7,5 | 14 |
Do it now | Plan to do it in the next 1-2 years |
Buying goods in recyclable/decomposable packaging,
minimal packaging, or in no packaging at all
4 | 8 |
Do it now | Plan to do it in the next 1-2 years |
Donating unnecessary things in good condition to churches,
charity shops, social care organisations
17 | 23,5 |
Do it now | Plan to do it in the next 1-2 years |
Giving unnecessary clothing, furniture,
and household appliances to friends, acquaintances, and neighbors
32 | 33 |
Do it now | Plan to do it in the next 1-2 years |
Buy exactly as much food
as they need in order avoid throwing excess food away
43 | 48 |
Do it now | Plan to do it in the next 1-2 years |
Refusing to buy unnecessary things,
and avoiding excessive consumption
18 | 19 |
Do it now | Plan to do it in the next 1-2 years |
Saving electricity
59 | 62 |
Do it now | Plan to do it in the next 1-2 years |
Saving water
57 | 64 |
Do it now | Plan to do it in the next 1-2 years |
Source: HSE Centre for Studies of Civil Society and the Nonprofit Sector, 2017
‘In general, 86% of residents are engaged in at least one practice to reduce waste. However, there is high variability: 25% participate only in one practice, 30% - in two, 19% - in three, and only 12% - in four to seven,’ says Marina Shabanova.
Recycling, an effective way to reduce waste, is uncommon in the Russian Federation. 68% of Russians don’t do it and don’t intend to.
However, the social conditions in Russia for this practice are good: separation of household waste has high stability rates (the ratio of the number of people planning to continue the practice in the next year or two to the number of those who have already adopted the practice) and substitution (the ratio of the number of people intending to adopt the practice to the number of people intending not to).
Below is a breakdown of the conditions Russian residents stated would be necessary for them to start recycling:
69% of respondents cited the installment of recycling bins near their place of residence
26% said they would need to be confident that the collected waste would be recycled
19% cited timely and proper garbage collection
17% said they would need a convenient time for delivery of garbage to recycling centers or containers
16% said information on where to take the sorted garbage would need to be available
13% said they would recycle if the majority of their neighbors did
11% said they would recycle if fines or additional charges for refusing to sort garbage were introduced
Source: HSE Centre for Studies of Civil Society and the Nonprofit Sector, 2017
As for the other ways of reducing waste, however, people who recycle fare poorly: they save less water and electricity than others; they moderately avoid purchasing unnecessary food and goods; 75% of them do not avoid disposable plastic, and 83% don’t buy goods in recyclable packaging.
‘Perhaps this can be explained by 'moral licensing' or 'contribution ethics',’ the researchers explain. ‘When people refrain from certain behaviors in order to mitigate a problem, they believe that, since they have already made a contribution, they can rest on their laurels.’
In most popular practices, economic factors determine people’s behavior by a large margin, while social and ecological factors influence them the least.
For example, 69% of those who save energy and water do it in order to reduce utility bills. Only 4% of respondents reported doing so with the environment in mind; moreover, among this 4% there is a large number of people are disappointed with their efforts and intend to quit them.
Among those who recycle, personal self-interest declines. People who recycle have a high ‘green moral index’ (Berglund C.): 47% of respondents explained their actions by the desire to be responsible for the environment; 37% by trying to do what they think everyone should do; 36% by the desire to contribute to the improvement of the environment ad the well-being of current and future generations; and 29% are convinced of the economic advantages of waste sorting for society.
Along with the motivation of being a part of the solution to the waste problem, a person’s demographic characteristics, their values, and their social attitudes are also important.
The following groups are more likely to adopt the practice of recycling:
Women (primarily with a concern for food products and donation of goods);
Members of NGOs, public organizations / movements / initiatives;
Residents of big cities, as opposed to those of villages.
Those who are ready to unite with others, if their interests and goals coincide, are more likely to start sorting waste and donating things.
Those who prioritize social values (the well-being of all people and nature; feeling proud for Russia as their homeland, the country’s power and prosperity; assistance for needy people) refuse to use plastic bags more often than others.
Those who are focused on their own personal well-being (material wealth, their own and their family’s security, and enjoying life), would rather choose saving energy and water and more conscious food purchasing.
The author of the study concludes that this heterogeneity confirms that the garbage problem should be solved by a comprehensive policy that ‘expands the entry channels acceptable to different groups.’