What factors contribute to online endorser credibility and influence consumer behaviour?
April 18, 2018
How news media construct reality
October 11, 2017
Transmedia storytelling in the Russian context
October 06, 2017
The most important thing we must keep in mind when talking about future innovation is that there is no one single scenario or outcome. For instance, we may have forgotten or missed something, and this might appear as a surprise. Then, as follows, a new trend or area of studies will emerge. There also is a particular Russian specialty: some trends already exist, but it’s nevertheless impossible to understand their actual scale.
December 26, 2016
Russian businesses have been slow in adopting new media tools. Many companies continue to rely on official websites to reach out to customers and avoid using social media and blogs, as they are not ready for an equal dialogue with external audiences, according to Iosif Dzyaloshinsky and Maria Pilgun, professors of the HSE Faculty of Communication, Media and Design.
June 17, 2015
In recent years, all advertising of contraceptives has disappeared from Russian television, replaced by messages denying that sex can be made safer. While television in Russia supports the state's attempts to regulate people's private lives, condom commercials have migrated to the internet, a place that still remains relatively free of government control, according to the report '(Un)safe Sex Ads as a Mirror of Political Change in Russia' by Associate Professor of the Department of Integrated Communications Lyubov Borusiak
June 27, 2014
Commenting on Live Journal is often concentrated around the most popular bloggers. Who authors the posts plays a more significant role in forming discussions than the subject matter. These are the conclusions of researchers at the HSE Laboratory of Internet Studies LINIS, Olessia Koltsova, Sergey Koltsov and Sergey Nikolenko
June 11, 2014
Russians are increasingly using online communication for professional and business reasons in addition to personal ones. They are exploring advanced solutions and strategies to access, process, and share information on the web, according to a study by the HSE's Laboratory for Studies in Business Communications
May 12, 2014
Top-ranking LiveJournal (LJ) bloggers in Russia differ from casual contributors by how much they blog, but offer largely the same content, according to a study by Sergey and Olessia Koltsov of the HSE's Internet Research Laboratory (St. Petersburg)
May 08, 2014
Rural residents are not concerned if televised news or its interpretation misrepresents information. Television plays an entertaining role in rural areas, and the internet is more and more often the primary source of news, researchers from the HSE Laboratory of Media Studies revealed in a study of media consumption in rural areas. The results were presented at the HSE’s XV April International Academic Conference on Economic and Social Development
April 28, 2014
The excessive openness, naivety and careless behaviour of children and teenagers in social networks is no more than a myth, Olga Gurkina and Elena Novikova have concluded in their study which was presented at the 15th April International Academic Conference on Economic and Social Development. Teenagers communicate online mostly with friends, not strangers, and rarely openly express their opinions. They prefer indirect expression, such as likes and reposts rather than comments, changes of status and photos
April 18, 2014
Political activity in social networks is often the result of professionals skillfully manipulating the information space, groups, and users. Consumers tend to vote for the current government, while those dissatisfied with everyday problems tend to vote for the opposition, and only nationalists are active supporters of their own ideas – such are the findings of Galina Gradoselskaya, Associate Professor of the HSE Department of Sociological Research Methods
March 21, 2014