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Публикации

Managing Business

Предлагаемое учебно-методическое пособие предназначено для студентов факультета менеджмента (аспект ESP – английский для специальных целей). Цель пособия – развитие навыков чтения аутентичных текстов по специальности, взятых из оригинальных источников (журналы Fortune, The Economist). Материал пособия содержит задания, способствующие расширению и закреплению профессиональной лексики, проверке понимания прочитанного, а также развитию и совершенствованию коммуникативных навыков. Для успешного овладения материала пособия, необходимо владеть языком на уровне В2.
 
 



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Nizhny Novgorod: Издательство Нижегородского государственного университета им. Н.И. Лобачевского, 2016.
27 января 2017

Marketing social innovations concept: an appeal for methodological pluralism

Societal problems represent both opportunities and challenges for private and public organizations. Issues such as poverty, climate change and inequality can be seen either as a burdenor as a source for innovation. Multinational Corporations, Nonprofit Organizations (NGOs), Cooperatives and Social-Purpose Organizations (SPOs) have engaged in projects that can tacklesome of these major societal issues. The paper explores existing discussion over controvercial social marketing concept and develops superior conceptualization of social innovation marketing concept based on pluralist research paradigm found in the phylosophy of social science literature. … 
Social Science Research Network. Social Science Research Network. SSRN, 2016. No. 2727720.

Marketing social innovations concept: An appeal for methodological pluralism

Societal problems represent both opportunities and challenges for private and public organizations. Issues such as poverty, climate change and inequality can be seen either as a burden or as a source for innovation. Multinational Corporations, Nonprofit Organizations (NGOs), Cooperatives and Social-Purpose Organizations (SPOs) have engaged in projects that can tackle some of these major societal issues. The paper explores existing discussion over controvercial social marketing concept and develops superior conceptualization of social innovation marketing concept based on pluralist research paradigm found in the phylosophy of social science literature. Key words: social innovation, social marketing, social innovation marketing, pluralist research paradigm

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Organizations & Markets: Formal & Informal Structures eJournal. 2016. Vol. 2. No. 21. P. 3-26.

Nataliya S. Karpova: International business in Russia, 2014-2016: stress-test for sales and investments paradigm / Baltic RIM Economies Review, 2016. № 2. P. 45—46

Обзор текущих тенденций, проблем и перспектив международного бизнеса в России в 2015-2016 годах: изменения в динамике инвестиций и продаж под давлением санкций, сужающегося спроса и вызовов локализации

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Baltic RIM Economies Review. 2016. No. 2. P. 45-46.

Quality of enterprise management during Ramp-Up preparation and launch: concept and evaluation method

Current economic conditions are forcing market players to bring new products to consumers rapidly, maintaining the high quality and providing the reasonable price. The concept of ramp-up management is designed to meet this request. The implementation of this concept in practice, in particular for Russian industrial enterprises, causes certain challenges. Correspondingly the quality of enterprise management becomes a factor that appreciably influences the ramp-up execution. In this regard, the study designed to develop the theoretical provision and methodological approach towards the assessment of the management quality is viewed as relevant to the practical needs of enterprises during the ramp-up and technological re-equipment.

In the present article we propose a conceptual approach to assess the quality of enterprise management on the basis of value chain methodology which is relevant to the conditions of ramp-up preparation and implementation. By the “quality of management” notion in the study it is proposed to understand the totality of objectively existing properties and characteristics of enterprise management system which adequately reflects all aspects of its activities and contributes to the efficiency of enterprises development and competitiveness.

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Elenev K. S., Еленева Ю. Я., Просвирина М. Е. et al.
Procedia CIRP. 2016.
8 августа 2016

Researchers’ competencies in the coming decade: attitudes towards and expectations of the Russian innovation system

This paper aims to analyse the necessity and sufficiency of researchers’ and engineers’ competencies in the area of science and technology, given oncoming technological changes. Five key questions are addressed concerning the skills and abilities of PhD holders: What competencies do researchers have at present? What competencies are currently used? How valuable are they at the present time? Will they be in demand in 10-15 years? And how relevant are these competencies for working on projects in priority areas of science and technology development? Design/methodology/approach: The analysis was based on data collected by two empirical studies conducted in 2010-2013. A survey of researchers and engineers described the issues with competencies related to the areas of science, technology and innovation. Study among 1,884 PhD holders employed in research institutes, universities and enterprises was carried out. In addition, 30 in-depth interviews were also conducted with experts representing the most promising areas of science and technology development in Russia – nanotechnology, biotechnology and the power engineering sectors. Findings: The results from quantitative and qualitative analyses indicate that general competencies such as fundamental theoretical knowledge, ability to work on projects, teamwork and creativity will be in demand in 10-15 years, rather than highly specialized skills. Employers tend to develop needed skills of researchers involved in innovations directly on the workplace, during the realization of a project. Originality/value: This is the first paper to use solid broad statistical evidence to outline a clear idea of the technological and scientific research competencies that would be required in the future.

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Foresight. 2016. Vol. 18. No. 3. P. 340-354.

Smart roadmapping for STI policy

Roadmapping is a broadly applied management instrument for developing and implementing company technology and innovation strategies. During the last years this national science, technology and innovation (STI) policy makers have become aware of the potential roadmapping offers for strategic technology and innovation management and begun applying it in the context of STI policy and priority setting in this context especially. Still reality shows that roadmapping for STI policy purposes is by far more complex than company technology and innovation roadmapping.

The article therefore develops a structured, integrated and flexible approach to roadmapping for STI policy which we name “Smart Roadmapping for STI Policy”, taking into account the complexity of STI policy as well as the need for and implications of a Targeted Open Innovation approach to STI policy and the resulting requirements to roadmaps. The proposed approach is designed to allow integration in the broader policy decision making and different level STI strategy implementation.

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Carayannis E., Grebeniuk A., Meissner D.
Technological Forecasting and Social Change. 2016. Vol. 110. P. 109-116.
4 мая 2016

Strategic partnerships in local public transport

We present a rationale for the delegation of regulatory functions in public transport to a partnership that rebalances social and commercial interests according to an agreed and predetermined objective function. This allows for the improvement of economic efficiency providing a constructive commitment to tariff and subsidy policies. Using a simple model, we determine the optimal corporate structure for such a partnership between the local government and any regulated monopoly. The government's strategic option of using its stake in the partnership to generate budget revenue from sale proceeds and/or dividends encourages the relevant authorities to increase the commercial attractiveness of the joint enterprise by setting appropriate tariffs. We show that such a strategic partnership can lead to improvements in welfare if the local cost of public funds is relatively high. These theoretical findings are then examined through the prism of suburban railway transport reform in Russia

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Research in Transportation Economics. 2016. Vol. 59. No. November. P. 65-74.

Strategies for emerging research and innovation futures

This paper aims to present a set of strategic options for Research and Innovation (R&I) stakeholders in the light of new and emerging ways of organising and performing research. Design/methodology/approach: The paper first reviews the evolution of the R&I landscape and identifies the most influential stakeholders engaged in R&I. In the light of the scenarios developed for the year 2030, a set of strategic options are identified and assessed for each stakeholder group. Findings: R&I systems are now more complex than 50 years ago and will be even more in the future. Radical changes are expected in terms of the ways research is funded, organised and carried out. Some of these transformations are captured by the scenarios developed. The analysis of scenarios indicated that their feasibility and desirability differ across different sectors of industry, and research areas within the research landscape. Research limitations/implications: Scenarios and strategies presented in the paper bring new considerations on the way research activities are practiced. Further research is considered to be useful on the new modes of research and implications for academia, industry, society and policy makers. Practical implications: The discussion around the responses of different stakeholders vis-à-vis specific scenarios about the future in R&I practices and organisation gives a practical view about how to deal with associated emerging trends and issues. Social implications: Society is a crucial stakeholder of all R&I activities. The transformative scenarios suggest that society will not only be playing a reactive role on the demand side but also more proactive role on the supply side in the decades to come. Originality/value: The paper is based on work undertaken within the Research and Innovation (RIF) 2030 project. As R&I activities will be important for the development and competitiveness of the EU and its member states, the work presented here is considered to be of value by highlighting how to create more resilient strategies in a fast-changing R&I landscape. 

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Amanatidou E., Saritas O., Loveridge D.
Foresight. 2016. Vol. 18. No. 3. P. 253-275.
23 сентября 2016

The Administered Public Recreation Marketing Concept

The article focuses on four major assumptions that underlie the alternative conceptualization of public recreation marketing. It explains (1) the redistribution system within recreation resources are allocated; (2) the organizational structure of recreation agencies; (3) the ways in which public recreation agencies interact with local governments and citizens; and (4) the code of ethics and its influence on the behavior of recreation professionals. Finally, the article attempts to integrate these assumptions into an alternative definition of public recreation marketing that is termed “administered marketing.”

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Journal of Economics Bibliography. 2016. Vol. 3. No. 1. P. 22-27.

The Impact of Investment Networks on Venture Capital Firm Performance: A Contingency Framework

Venture capital (VC) syndicates involve repeated transactions among partners and therefore possess network-like characteristics. Although networks provide access to important externalities, extant literature has not studied the effects of the focal firm's resource needs on performance benefits arising from different network structures. We investigate the impact of two proxies for firm-level resources, namely maturity and status, on the relationship between network cohesion and VC performance. We find that mature and high status VCs benefit less from network cohesion. We also show that maturity and status simultaneously determine the performance effects of network cohesion. © 2016 British Academy of Management.

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Bellavitis C., Filatochev I., Souitaris V.
British Journal of Management. 2016.
25 января 2016

The impact of market orientation levels on business performance results: The case of the service industry in Russia

Purpose

 

The purpose of this paper is to study the impact of market orientation on a companyµs business performance in a service industry using one of the emerging markets as a research setting.

Design/methodology/approach

 

The examination of two recognized MKTOR and MARCOR market orientation concepts in this paper led to the development of a market orientation model in a service industry that considers the local specifics of doing business. The model was tested in a study of 133 businesses that operate in a Russian service industry. The data analysis was completed to investigate and measure the impact of the market orientation level on a company’s business performance.

Findings

 

The data analysis following the field study determines that market orientation delivers a positive impact on the company’s overall business performance.

Practical implications

 

Inter-functional coordination should receive broad attention from company management, as this market orientation element is the most vital for business performance – especially in service industries. Accompanying model elements also provide leverage to business performance that should not be overlooked. Synchronized utilization of the market orientation model elements has a very positive impact on the company’s business.

Originality/value

 

This research paper contributes to an array of publications dedicated to market orientation in one of the most multifaceted emerging markets, the Russian Federation. It is also the first time that the market orientation concept has been applied by service industry organizations in Russia.

Purpose  

The purpose of this paper is to study the impact of market orientation on a companyµs business performance in a service industry using one of the emerging markets as a research setting.

Design/methodology/approach  

The examination of two recognized MKTOR and MARCOR market orientation concepts in this paper led to the development of a market orientation model in a service industry that considers the local specifics of doing business. The model was tested in a study of 133 businesses that operate in a Russian service industry. The data analysis was completed to investigate and measure the impact of the market orientation level on a company’s business performance.

Findings  

The data analysis following the field study determines that market orientation delivers a positive impact on the company’s overall business performance.

Practical implications  

Inter-functional coordination should receive broad attention from company management, as this market orientation element is the most vital for business performance – especially in service industries. Accompanying model elements also provide leverage to business performance that should not be overlooked. Synchronized utilization of the market orientation model elements has a very positive impact on the company’s business.

Originality/value  

This research paper contributes to an array of publications dedicated to market orientation in one of the most multifaceted emerging markets, the Russian Federation. It is also the first time that the market orientation concept has been applied by service industry organizations in Russia.

 

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Worldwide Hospitality and Tourism Themes. 2016. Vol. 8. No. 3. P. 296-309.
20 сентября 2016