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Публикации

The impact of market orientation levels on business performance results: The case of the service industry in Russia

Purpose

 

The purpose of this paper is to study the impact of market orientation on a companyµs business performance in a service industry using one of the emerging markets as a research setting.

Design/methodology/approach

 

The examination of two recognized MKTOR and MARCOR market orientation concepts in this paper led to the development of a market orientation model in a service industry that considers the local specifics of doing business. The model was tested in a study of 133 businesses that operate in a Russian service industry. The data analysis was completed to investigate and measure the impact of the market orientation level on a company’s business performance.

Findings

 

The data analysis following the field study determines that market orientation delivers a positive impact on the company’s overall business performance.

Practical implications

 

Inter-functional coordination should receive broad attention from company management, as this market orientation element is the most vital for business performance – especially in service industries. Accompanying model elements also provide leverage to business performance that should not be overlooked. Synchronized utilization of the market orientation model elements has a very positive impact on the company’s business.

Originality/value

 

This research paper contributes to an array of publications dedicated to market orientation in one of the most multifaceted emerging markets, the Russian Federation. It is also the first time that the market orientation concept has been applied by service industry organizations in Russia.

Purpose  

The purpose of this paper is to study the impact of market orientation on a companyµs business performance in a service industry using one of the emerging markets as a research setting.

Design/methodology/approach  

The examination of two recognized MKTOR and MARCOR market orientation concepts in this paper led to the development of a market orientation model in a service industry that considers the local specifics of doing business. The model was tested in a study of 133 businesses that operate in a Russian service industry. The data analysis was completed to investigate and measure the impact of the market orientation level on a company’s business performance.

Findings  

The data analysis following the field study determines that market orientation delivers a positive impact on the company’s overall business performance.

Practical implications  

Inter-functional coordination should receive broad attention from company management, as this market orientation element is the most vital for business performance – especially in service industries. Accompanying model elements also provide leverage to business performance that should not be overlooked. Synchronized utilization of the market orientation model elements has a very positive impact on the company’s business.

Originality/value  

This research paper contributes to an array of publications dedicated to market orientation in one of the most multifaceted emerging markets, the Russian Federation. It is also the first time that the market orientation concept has been applied by service industry organizations in Russia.

 

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Worldwide Hospitality and Tourism Themes. 2016. Vol. 8. No. 3. P. 296-309.
20 сентября 2016

The influence of customer engagement in value co-creation on customer satisfaction: Searching for new forms of co-creation in the Russian hotel industry

Purpose  

This paper aims to define relevant forms of co-creation activities and customer engagement in value co-creation geared toward increasing customer satisfaction and loyalty in the Russian hotel industry.

Design/methodology/approach  

Secondary data analysis of hotels’ websites, annual reports and published interviews was conducted to investigate how hotels co-create the experience environment. Also, content analysis of tourist comments in social media was conducted to assess the relationship between customer engagement in value co-creation and customer satisfaction. The sample for this study includes hotels located in Moscow using customer experience as a source of value creation.

Findings  

Based on the analysis of best practice of customer engagement in value co-creation in the hotel industry, a classification of co-creation activity forms was developed. Five forms of co-creation activities have been identified: feedback, co-production, firm-driven service innovation, customer-driven customization and co-creation. Applied data also provide insights on the development of the hotel industry in Moscow. The majority of hotels engaging customers in value co-creation in Moscow are international. Hotels more often use customization, service innovation and especially co-production than co-creation, as co-creation is a new market strategy for the Russian market. The high-price-segment hotels more often use customization, whereas hostels usually implement value co-creation with clients. It can be explained by the difference between the target audience and the resources available. This study helps to understand whether forms of customer engagement in value co-creation in the Russian hotel industry match international experience and findings of theoretical studies.

Research limitations/implications  

The sample group represents only hotels in Moscow, and the study utilizes only qualitative techniques. An increase in both the sample size and geographical diversity and a study using both qualitative and quantitative techniques may generate more insights relating to customer engagement in value co-creation in Russian hotels.

Originality/value  

This is an insightful comparative study of customer engagement in value co-creation practices of hotels with different attributes, and the study identifies new opportunities to engage customers in value co-creation in the hotel industry.

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Worldwide Hospitality and Tourism Themes. 2016. Vol. 8. No. 3. P. 327-345.
20 сентября 2016

The limits to artist-led regeneration: creative brownfields in the cities of high culture

Despite the burgeoning literature on creative cities, seldom explored is the context of cities rich in cultural capital but more orthodox in their approach to preserving the autonomy of culture. This article discusses the status of artistic spaces occupying abandoned industrial premises (‘creative brownfields') in historic cities that traditionally shape their policies around prestigious cultural institutions (‘cities of high culture'). Based on comparative insights from St Petersburg and Lausanne, the article explores the relations and tensions between mainstream cultural governance and creative brownfields. While there is no lack of creative brownfields in these cities, their wider urban impact is found to be marginal; moreover, these sites represent dispersed instances of temporary occupations rather than situated clusters of creative actors. More than coincidental, this (lack of) spatialization is argued to result from a particular governmentality—that of high culture—which disregards, rather than promotes, spaces of alternative cultural governance. The article conceptualizes creative brownfields in cities of high culture as the ‘soft infrastructure' of cultural production, in contrast with those in ‘creative cities' as the ‘hard infrastructure' of urban production. The article also calls for a recognition of the local context of regulation and accumulation in understanding the cultural/urban interplay.

… 
Andres L., Golubchikov O.
International Journal of Urban and Regional Research. 2016. Vol. 40. No. 4. P. 757-775.

The Role of Corporate Foresight and Technology Roadmapping in Companies' Innovation Development: the Case of Russian State-Owned Enterprises

In recent decades, the attention of researchers and policymakers has turned to state-owned enterprises (SOEs), in particular the role they play in science, technology and innovation and the methods they use to implement innovation strategies. In this paper, we look at Russian state-owned companies and their development plans, as well as the management tools they employ to forecast and prioritize technologies. Although most Russian SOEs rarely implement corporate foresight and technology roadmapping, certain successful cases are presented and discussed in the paper. Based on these case studies, we suggest a common structure of a technology roadmap that is suitable for SOEs.

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Technological Forecasting and Social Change. 2016. Vol. 110. P. 187-195.

The unintended and intended academic consequences of educational reforms: the cases of Post-Soviet Estonia, Latvia and Russia

In this paper, we try to unravel some of the unintended and intended academic effects associated with post-Soviet educational reforms by focusing on three cases: Estonia, Latvia and Russia. We have chosen this comparison because a unique ‘natural experiment’ in the three countries allows us to compare the changing academic performance on an international test of a largely similar population in the three countries—Russian origin students attending Russian-medium schools—subjected to three variations of post-Soviet reforms. We find that relative to students in Russia, Russian-medium students in the Baltics made significant gains in the Programme for International Student Assessment (PISA) test. In Latvia, these appear to be an unintended effect of somewhat ‘softened’ state language policies, the conditions surrounding minority rights, and the general context of maintaining social cohesion. In Estonia, the (later) relative gains of Russian students appear to an intended effect of locally grown educational (and language) policies and increased, more effective cooperation with Russian medium schools to further improve PISA performance in a relatively high scoring, PISA-focused country.

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Oxford Review of Education. 2016. Vol. 42. No. 2. P. 178-199.

Transport Systems of Russian Cities. Ongoing Transformations

This volume discusses post-socialist urban transport functioning and development in Russia, within the context of the country’s recent transition towards a market economy. Over the past twenty-five years, urban transport in Russia has undergone serious transformations, prompted by the transitioning economy. Yet, the lack of readily available statistical data has led to a gap in the inclusion of Russia in the body of international transport economics research. By including ten chapters of original, cutting-edge research by Russian transport scholars, this book will close that gap. Discussing topics such as the relationship between urban spatial structure and travel behavior in post-soviet cities, road safety, trends and reforms in urban public transport development, transport planning and modelling, and the role of institutions in post-soviet transportation management, this book provides a comprehensive survey of the current state of transportation in Russia. The book concludes with a forecast for future travel development in Russia and makes recommendations for future policy. This book will be of interest to researchers in transportation economics and policy as well as policy makers and those working in the field of urban and transport planning. 

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Cham: Springer International Publishing AG, 2016.

Автоматизированная корпоративная система управления строительными проектами

В статье проанализирована специфика выполнения строительных проектов в рамках модели EPCM. На основе анализа предложен комплексный подход к созданию автоматизированной корпоративной системы управления проектами, включающий методологическую, технологическую, организационную составляющие. Основные положения работы проиллюстрированы практическим примером.

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Экономика строительства. 2016. № 3. С. 39-54.

Адаптационные стратегии российских бизнес-инкубаторов в период экономического кризиса

Вопросы инкубационного процесса и стратегии бизнес-инкубаторов в научной литературе освещены недостаточно. В работе были рассмотрены стратегии инкубаторов на период экономического кризиса. В качестве объекта анализа был взят Бизнес-инкубатор НИУ ВШЭ. Результаты показали, что БИ НИУ ВШЭ применяет определенные стратегии для преодоления экономического кризиса. В частности, инкубатор занимает проактивную позицию, сосредотачиваясь на более гибкой инкубационной модели с сокращенными инкубацонными программами и менее строгим скринингом проектов. 

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Цаплин Е. В., Волкова В. С., Савенков Е. С.
Менеджмент сегодня. 2016. № 6. С. 354-367.
13 ноября 2016

Адаптация теории командопостроения к пульсирующим организациям культуры

Автор раскрывает особенности управления пульсирующими организациями в сфере культуры с точки зрения формирования команд. Проблема командопостроения исследуется на основе разных управленческих практик, встречающихся на фестивалях культуры в Санкт-Петербурге. При анализе выявлены основные проблемы, с которыми сталкивается руководство. Эти проблемы продиктованы «пульсирующим» характером деятельности фестиваля.

 

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Известия Санкт-Петербургского государственного экономического университета. 2016. № 3 (99). С. 171-175.
24 мая 2016

Актуальные вопросы развития логистики и управления цепями поставок: сб. науч. тр. VIII Всероссийской конференции студентов и аспирантов (22–23 апреля 2014 г.)

Всборник вошли статьи участниковVIIIВсероссийской конференции студентов и аспирантов «Актуальные вопросы развития логистики и управления цепями поставок», организованной Школой логистики факультета бизнеса и менеджмента Национального исследовательского университета «Высшая школа экономики» и проходившей 22–23 апреля 2014 г. в Москве.

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Под науч. редакцией: В. И. Сергеев
М.: Национальный исследовательский университет "Высшая школа экономики", 2016.
17 сентября 2017

Актуальный опыт зарубежных стран по развитию государственных систем стратегического планирования (Часть 1)

Данная публикация подготовлена по результатам исследования актуальных зарубежных источников, выполненного Институтом государственного и муниципального управления Национального исследовательского университета «Высшая школа экономики» в 2016 г., в целях выявления лучших методов организации национальных систем стратегического планирования и их применимости в условиях Российской Федерации. В рамках исследования проведен анализ подходов к организации национальных систем стратегического планирования в ЕС, ФРГ, Франции (часть 1), США и КНР (часть 2), выявлены тенденции, значимые формы и методы организации этих систем, актуальные для Российской Федерации. … 
Государственное и муниципальное управление. WP8. Высшая школа экономики, 2016. № WP8/2016/04.
6 декабря 2016

Актуальный опыт зарубежных стран по развитию государственных систем стратегического планирования (Часть 2)

Данная публикация подготовлена по результатам исследования актуальных зарубежных источников, выполненного Институтом государственного и муниципального управления Национального исследовательского университета «Высшая школа экономики» в 2016 г., в целях выявления лучших методов организации национальных систем стратегического планирования и их применимости в условиях Российской Федерации. В рамках исследования проведен анализ подходов к организации национальных систем стратегического планирования в ЕС, ФРГ, Франции (часть 1), США и КНР (часть 2), выявлены тенденции, значимые формы и методы организации этих систем, актуальные для Российской Федерации. … 
Государственное и муниципальное управление. WP8. Высшая школа экономики, 2016. № WP8/2016/04.
6 декабря 2016